Holiday cards & Newsletters…How soon is too soon?

There are no written rules on when you should or should not send out your holiday cards and/or newsletters. Just as there are no rules stating what should be included or the format it has to be in. That is part of the charm of the holiday, every card and newsletter is unique. So how, might you ask, are we to know how soon is too soon to send these out?

A good rule of thumb is that Newsletters, e-newsletters included, should never go out before the 1^st of December. Sending these out prior to Thanksgiving will only incite panic and put you on the Grinch’s good list. Holiday cards can have the same effect, so unless you are writing a two page letter to include with your cards, I would suggest waiting till the 10^th to mail these off. This will still give everyone plenty of time to read your card and/or newsletter and respond to you. Whatever date you choose to send your mailing, keep in mind that the postal service normally takes 3-5 days to get mail to people and during the holiday rush that timeframe increases to 5-7 days. Taking this into consideration all cards and newsletters should be out prior to the 20^th of December if they are going to make it to there destination before Christmas.

There is one form of holiday greeting I have not mentioned and that is the e-card. Yes, these are easier to send and reach there recipients in a more reliable timeframe, however they are also a bit less personal and can be tacky. So unless this is your only option, I wouldn’t suggest it. The holiday season is about sharing your dreams and the magic of the season. Be yourself and send a part of yourself through your holiday card.

Time crunched? Why not delegate the mailing of your holiday cards? Holiday Assistants offers many services to meet your holiday needs including contact management, newsletter assistance, and holiday card mailing.

Warm Regards,

Kristi

Co-founder, manager

www.holidayassistants.com

kristi@holidayassistants.com